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Horror Fiction
Market Seminar
Edition October 2025
Save yourself months of research
Thinking of writing or publishing a horror novel or mystery, thriller, suspense with horror elements? We bring you the market insights and the data power of the Amazon platform to your projects. Learn what sells and what does not. Don't waste time and money on the wrong projects. Make your life easier and get this vital market information today.
The Opportunity
Once thought of as a niche or cult corner of fiction, horror is back with a vengeance.
Google search interest for “horror books” is up more than 70% since 2020, and Amazon sales ranks in key horror categories show a decisive rebound. The cultural tailwind is unmistakable: horror box office has blown past $1 billion in 2025, led by breakouts like The Conjuring: Last Rites and Ryan Coogler’s Sinners, both pulling new audiences back to the page.
Horror today spans a wide range—from tight psychological dread, over to survival/apocalyptic and cosmic or techno-terror, to atmospheric gothic and supernatural chills. Readers crave fear in many forms—and the market is rewarding authors who deliver it with focus and smart positioning.
Save yourself weeks of research and get our K-lytics Horror Fiction Report 2025, your data-driven map to the darkest (and most profitable) corners of today’s horror fiction publishing world.
Get Ahead of the Game
While Amazon features a variety of horror categories, the market remains surprisingly opaque.
Titles are scattered across Literature & Fiction, Mystery, Thriller & Suspense, and Science Fiction & Fantasy. We took a closer look to solve that problem.
The K-lytics Horror Fiction Report 2025 reveals the true top performers in this fast-evolving ebook segment by analyzing more than 10,000 current titles through our proprietary Virtual Bestseller List approach.
If you want to stand out from the crowd and succeed as an author or publisher, you need clear, data-driven market insight. That is exactly what this research report and seminar deliver.
Get the facts. Know the market. Write what sells.
Why Horror Fiction?
- Enduring reader fascination
- Broad subgenre range
- Strong post-2020 rebound
- Big boost from film & streaming hits
- Favourable genre crossover (mystery, thriller, suspense, even romance)
- Great playground for indie authors
Save time, write more!
YOUR SEMINAR CONTENT
The Horror Fiction Market Report
(90-page pdf document)
- What is the magnitude of Horror fiction book sales on Kindle and its relevant categories?
- What has been the sales trend for Kindle categories most used by Horror books over the last five years?
- What has been the evolution of "horror" in literature and as a marketing label?
- What are the more than 20 horror sub-genres and what is their respective market share?
- What market shares are achieved by various cover art design types?
- What is the level of competition for horror fiction in various categories and overall?
- How has the book supply developed month by month over the last 10 years?
- What does our "virtual bestseller list" for Horror fiction look like?
- What categories do the bestselling Horror e-books use for optimal visibility?
- Which of these categories offer the best ratio of books sold vs. the level of competition?
- What does top-selling cover art look like that you should show to your cover designer?
- What sub-segments/themes earn the highest royalties in the market?
- Who are the top-performing authors in our cross-category Horror fiction bestseller list?
- Who are the leading publishers in the Horror fiction segment right now?
- What is the success of books published in Kindle Unlimited vs. Non-KU titles?
- What is the performance of books that are part of a series vs. standalone titles?
- What is the Amazon Kindle Short Reads share in the segment?
- What is the typical book page length of top-performing titles that readers expect?
- What are the trending search words (keywords) used by Kindle readers on Amazon for this genre?
- What are the most frequent words in top-selling book titles and book descriptions?
- What are the proven price points that are used in the genre?
- Additionally, get a database with all essential data points for the Top 100 bestselling Horror titles across categories, including all book descriptions for your inspiration and reference.
Seminar Video Packed With Content
(45 minutes)
- Accompanying video by K-lytics founder Alex Newton
- Detailed step-by-step explanation of the research results
- Bonus insights not available in the Pdf-report
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